Being able to relate to your customers and build relationships with them is a game changing benefit of having a professional website.
Your relationship with your customers begins when you thoughtfully tell your story on your website.
Then it begins to strengthen when you start to really understand your customers and it gets even stronger when they understand exactly how they can benefit from your product or service.
Using your website to attract and retain a customer should be your ultimate goal and the result of successfully relating to and building lasting relationships with your customers.
Customers are more likely to Google and visit your website to learn about your business than they are to pick up the phone and call.
So, make sure you have a website for them to visit or they will just move on to your competitor who actually came up in their Google search.

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