Step 1: Choose Your Social Media Channel
In order to build your brand’s social network, you don’t have to be on every social media channel. Actually, it’s better if you’re not. As small business owners and first time entrepreneurs, we are many times, a one person show. So, can you imagine having to post multiple times a day on all of the different social media sites that are out there? Just talking about it makes me overwhelmed! It’s best to focus in on 1-3 that matter to you, your brand, and your customer base. So, that you can consistently provide valuable content in your digital marketing effort.
Step 2: Fill Out Your Profiles Completely
Complete social media profiles show professionalism and cohesive branding. It also signals to potential customers that you are serious about engaging with them.
Step 3: Find Your Voice & Tone
Ask yourself these questions to help you find your brand’s social media voice.
Step 4: Pick Your Posting Strategy
In social media marketing, it’s best to have a strategy. So, you must figure out:
- What the ideal amount to post per day is?
- When you should post?
- What you should post?
Step 5: Test, Test, and Test Some More
Try different variations of your posts for a week at a time and take notes on which receive the most engagement. For example, one week you can post a couple of short how-to videos with captioning, daily at 1pm, on Facebook. Then the next week you can try posting different pictures of you and your employees (if applicable) in different work settings with specific hashtags (#worklife), daily at 2pm on Facebook. Remember to post multiple times daily, and to be consistent. The more you post, the better you will understand which content and posting schedule is right for your brand.
Now let’s wrap things up!
Having a strong social media presence and social network is vital to having a successful business and brand, but it can seem very overwhelming. Especially for a small business or a first time entrepreneur. This is why we recommend coming up with a social media marketing plan. Having a plan is the best way to tackle any situation that may be new and unfamiliar. If creating a plan for your business seems confusing, a little out of your comfort zone, or you just don’t have the time, which we definitely understand, we would love to help. We offer online marketing services that will definitely fit your needs at an affordable price. So, if social media looks thrilling and overwhelming all at once, start with a plan, and if you need help, we are only a DM, email, or phone call away. Remember, once you see the blueprint in front of you, it’s a little easier to see what lies ahead.
- Pick your networks
- Fill out your info
- Find your voice
- Choose your strategy
- Analyze and test
Do you already have a social media strategy? How did you develop it? If you don’t have one and you decide to use these steps, let us know how it goes. We would love to keep the conversation going in the comments. If you know someone who could use this, feel free to pass it along.